Sales and marketing under an umbrella brand is a common issue of commerce and the brand articles industry, however, in the IT sector this is not the case.
IT-Cluster Vienna found that it is ready for a change and thus created their own umbrella brand to optimally support their members also with respect to sales. IT-Cluster Vienna’s managing director adds: “Many of our partners told us that they would appreciate us to support their sales. This is why we developed a concept to identify our clients’ needs and to offer customized measures. IT-Cluster Vienna is so to speak a competence center that even offers answers to the most complex IT concerns by means of a network consisting of highly specialized enterprises. For our clients IT-Cluster Vienna is therefore a “one stop shop” and an advising body for IT solutions. We are linking know how, IT information, giving and receiving an impetus and offering great opportunities for IT-Cluster Vienna partners and their (new) clients.
The umbrella brand’s logo already shows our affinity to the network logo and follows the already existing corporate design. However the logo is unique and cannot be mixed up with the other logo in use. The umbrella brand’s logo also has a slogan that it is linked with: “We know how to make IT work for you”.
Furthermore, all our member companies can use the logo and the slogan and print them on their own products. The concept also comprises guaranteed quality, PR and advertisement actions, press work and sales supporting measures.
We hope that this concept helps us to support our partners in economically difficult times like nowadays and we are convinced, that our clients will be satisfied!